4 Career-Changing Benefits of a Personalized Domain

4 Career-Changing Benefits of a Personalized Domain
From Recruiter - November 10, 2016

Looking for a job? Good news: 2016 is the first time since the 2008 financial crisis that unemployment has dippedand remainedbelow 5 percent. But with countless applicants flooding desirable openings, how can you grab top recruiters attention?

Plastering your name on a billboard across the street from your dream employer wouldnt be cost-effective (though you would certainly stand out), and calling everyone in the company is more likely to get you blacklisted than hired. You could engage in some more extreme job seeking by trying thewildly unique solutions others have come up with, from turning your resume into a wanted posterto creating an official Amazon page for yourself.

But not everyone has the skills to dazzle with design. As CMO for the registry operator of a new domain extension (.CLUB), I can suggest a simpler way to get noticed: a personal domain name.

How a Personal Domain Unlocks Doors

These days, HR professionals are going to stalkI mean, Googleyou before making a hiring decision. This is a big reason why71 percent of surveyed job seekers say having a website is important to building a personal brand, and a smart domain name will make that website even more effective. Whats on the first page of search results for your name? What does an employer think when seeing your email address?

A unique and customized domain name for your personal website offers a great way to stand out from competitors submitting traditional paper resumes. Its an adjunct method of presenting yourself as a creative, cutting-edge innovator in the digital age.

Done right, a personal domain boosts your digital presence in four ways, helping you:

1. Exude Professionalism

Your personal domain is a banner proclaiming your professionalism. Do you think best-selling author Seth Godins blog would have become so popular if it were located at

If youre lucky, your own name may still be available as a .com domain. If it has been taken, consider using an alternative extension to add flair and meaning to your name in a web address. You can create a unique extension with your name, as WordPress cofounder Matt Mullenweg did for his personal website,

Even if you dont build a flashy website, a personalized email address like makes a great first impression. Your first communication with potential employers will likely be via email, so an address like is a one-way ticket to the trash folder. Luckily, new extensionssuch as .accountant, .photography, or .designcan say a lot about who you are and what you do, and they can personalize your email address and domain name even further.


Continue reading at Recruiter »