3 Things You Need to Building Your Personal Brand

3 Things You Need to Building Your Personal Brand
From Recruiter - November 16, 2016

When it comes to building your personal brand, its all about the like, know, trust factor. Thats how you build an online presence in a way that gets you noticed in the big, wide world as the go-to person within your particular niche, field, or industry.

So, lets get to the basics of building the like, know, trust factor:

1. The Know

The know part of this factor is literally just that: People have to know that you exist. You may be great at your job, but if your reputation does not transcend the four walls of where you work, how will you getyour message out there? That is the first lesson: You absolutely need to be visible.

You may have noticed that I always end my post and emails with Get Noticed, Get Hired. This is the reason for my catchphrase.

Itsextremely difficult to get a job without someone noticing you.For the introverts out there, this may all sound very scary, but it doesnt need to be. There are plenty of ways to do this without having to attend networking and face-to-face meetings. We are not trying to be Kim Kardashian here. No reality show is needed!

However, people will need to knowthat you exist. Think about it: If they dont know of you, how can they think of you when the right opportunity comes along?

2. The Like

Then we move on to the like piece. Lets start with the fact that yourenever going to please or be liked by everyone. Thats okayyou dont need to be.

That being said, I will point out that in getting yourself noticed, I do not mean that you need to be controversial. Getting yourself noticed is about sharing your expertise so that people realize that you know what youre talking about.

Clients often tell me that theyre not outwardly driven to talk about themselves, but the thing is, your experience is a great thing to write about. People spend half their lives trawling the internet for advice from people who have had similar experiences. By sharing your own struggles, thoughts, and opinionsi.e., what you learned when you did X, Y, and Z; or what you wished you had known back thenyou can become someone who helps others. Youre not just someone bragging about yourself! See the difference?


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