10 Elements of a Great Cover Letter

10 Elements of a Great Cover Letter
From Recruiter - November 21, 2016

Your cover letter could be the difference between getting selected for an interview and missing out on the job of your dreams. While the digital age may have changed how you apply for jobs, many employers still demand traditional cover letters. Be sure yours makes the best first impression by meeting the following criteria:

1. Uniqueness

Many hiring managers will trash a cover letter if its not customized.Putting in the extra time and effort to write a unique cover letter can make all the difference in the success of your application. Theres nothing wrong with following a formula, but use custom language for each job and company. This simple step shows youre taking the opportunity seriously.

2. Personalization

Skip To Whom It May Concern and personalize your greeting instead by using the name of the hiring manager. Check the job listing for their name and contact details. If the information isnt included, search the company website or call the human resources office.

3. Ease of Use

Its still accepted practice to include your mailing address in the header of your cover letter, but also remember to include your email address, cellphone number, and website (if you have one). Put this information front and center so a hiring manager can quickly find it when theyre ready to contact you.

4. Persuasion

The first one or two sentences after your greeting should demonstrate why youre the best candidate for the job. Giving a very specific reason will grab the hiring managers attention and encourage them to keep reading.

5. Concision

Hiringmanagers tend to prefer a cover letter ofhalf a page or less in length. Your aim is to grab their attention and highlight your experiencenot recite everything in your resume. Include a few key points that will entice the hiring manager to read on (and request an interview).

When you send a cover letter digitally, be sure to add links to your website, portfolio, social media channels, and any other sites that apply.

6. Relevance


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