5 Ways to Attract Job Seekers Beyond Job Boards

5 Ways to Attract Job Seekers Beyond Job Boards
From Recruiter - November 25, 2016

Hiring is one of the most daunting tasks that many small business owners face. As we all know, finding great employees can be verydifficult.

If you run or recruit fora small business, youve likely posted an online job advertisement at some point to help you fill a position. Job boards can certainly be an effective way to hire, but sometimes they seem to send nothing but bad fits and unqualified applicants your way even if youve writtenperfect job description.

In suchsituations it is necessary to seek alternative means to reach untappedjob seekers.

There are plenty of creative ways to reach a more diverse pool of potential candidates. In this article, I will take you through five such ways to recruit outside of using a job board:

1. Tap Into Social Networks

There are plentyof ways to make Facebook, Twitter, LinkedIn, and even Snapchat work for you.

If your company has accounts on any of these social networks, make sure you post about the positions you are hiring for. Ask current employees to share the posts to their networks as well.

The great thing about social media is that your employees, friends, and other members of yournetwork can act as areferral network. If any of themknow someone who might bea good fit for the position, they canshare your post with that person!

Its beyond the scope of this article, but I also recommend experimenting with paid advertising on these networks. You can target specific people based on location and other demographic information. This helps you get your position in front of passive candidates who are not actively searching for jobs online butwilling to leave their current positions.

2. Advertise on Your Website

In addition to using your own social networks to advertise your open positions, you should also be using your company website.

If someone is visiting your site, they are likely already interested in your business, so this isa great opportunity to sell them on the idea of working for you. Even if the visitor is not the right fit, you can try offering incentives for them to share the position with their network. For example, if you a run a restaurant, you could offer a discount to any visitor whose referral leads to an interview or hire.


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