Support Your Seasonal Workers With Training and Incentives

Support Your Seasonal Workers With Training and Incentives
From Recruiter - December 7, 2016

As we enter the height of holiday shopping mania, most news stories seem to focus on sales projections and shopping behaviors while paying little attention to the people on the front lines of the madness: retail employees and managers.

To understand how managers and employees think, feel, and prepare for the final months of the year, the learning management platformBridge by Instructure surveyed more than 500 retail employees and 500 retail managers across the U.S. The results reveal the psyches of seasonal retail workers and how training for the forthcoming holiday season impacts their attitudes and confidence.

When It Comes to Training, Quality Matters More Than Quantity

In some cases, employers are doubling their workforces for the holiday shopping season and emphasizing the need for high-quality, effective training to get these new hires up to speed.

The quality of training outweighs the quantity of training hours according to the survey, which suggests there is no significant benefit in additional seasonal training beyond 6-10 hours. When managers spend 6-10 hours training employees for the holiday season, 73 percent feel very confident their teams will reach their goals, and 67 percent of employees receiving the same amount of training hours feel the same way. Creating engaging trainingrather than longer training results in higher employee participation, thus better preparing employees for the holiday rush.

Proper training before the start of the holiday season will make employees more prepared to handle the demands of the seasonal rush, says Matt Bingham, vice president of product at Bridge. And happy employees usually result in happy customers.

The Disconnect: Employees Are Less Confident About the Season Than Managers Are

Both managers and employees agree that the holiday season is chaotic. To help employees remain engaged despite the potential stresses of holiday business, managers may want to add incentives like food, parties, and bonuses to the mix.

However, managers and employees disagree about the prevalence of incentives to keep motivation high during the grueling holiday retail season. Employees are three times more likely than managers to report that their organization offers no incentives during the holiday shopping season.


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