How to Amplify Your Job Ad on Social Media

How to Amplify Your Job Ad on Social Media
From Recruiter - December 8, 2016

Social media isnt just for sharing the latest What food describes your personality? quiz or Beyonc memeits also for hiring. In fact,92 percent of businesses use Facebook, Twitter, Instagram, Pinterest, and Snapchat to postjob ads.

And why shouldnt they? Its an incredibly easy-to-use and cheap method of reaching a target recruiting demographici.e., those who have already expressed an interest in your company.

While LinkedIn is still the No. 1 social media site for sourcing candidates, why not amplify your message by reaching out to potential employees via all of the platforms already at your disposal? Find your future employees and interns by directly targeting those who have actively taken an interest in your company on social media. That way, you can avoid posting exclusively to costly job boards.

If youve noticed a drought has hit your talent pools, use these tips to better utilize social media for your job advertisements:

1. Create a Blog Post About the Job on Your Website

While posting about a job opening on social media is very helpful, youll want to avoid pasting all of the details in a chunky Facebook post. Instead, share those specificsin a blog post on your website.

Feel free to add gifs and light-hearted quips while still retaining an overall professional and respectful tone. Thejob ad should be as enticing as possible so as to recruit the most competent and the most enthusiastic candidates out there.

2. Switch to a Premium LinkedIn Account

With a premium LinkedIn account, you can use advanced search filters to find the perfect candidate, and you get30 free InMails thatallow you to contact anyone on LinkedIn.

The account will also track candidates and open roles within projects, let you see who has viewed your businesses profile within the past 90 days, and even send smart suggestions to help refine your choices.

3. Convert the Job Description Into a Fun Facebook Video

Never has it been easier to put a face and personality to a brand/company than it is now, thanks to free videos onFacebook. Something as simple as text over a panning shot of your office space could be a visually appealing way to hook more applicants.

People often scroll through Facebook on their phones with the sound off. Its a good idea to create a soundless video with accompanying text, and then if necessary, you can also create anadditional video with sound.


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