Happy Hiring: How to Attract and Maintain a Merry and Bright Workforce This Holiday Season

Happy Hiring: How to Attract and Maintain a Merry and Bright Workforce This Holiday Season
From Recruiter - December 9, 2016

Attracting applicants for seasonal jobs is an increasing concern for retailers given the improving economy and the fact that more people are shopping this year. As a result, many retailers are doing more than just offering employee discounts to differentiate themselves from competitors andattract top talent.

According to a newiCIMSreport, 6 Tips to Score a Part-Time Job During the Holidays, almost half of retail hiring managers plan to hire more seasonal workers this year than they did last year. It can be hard enough to attract applicants to seasonal jobs, but maintaining your seasonal workforce is another task altogether. Successful retail employers offer incentives to keep employees engaged throughout the holiday season and entice them to return next year.

If employees know their work is valued by the employer, they are more likely to remain engaged throughout the holiday shopping season and therefore more likely to reflect positively on your companys brand, says iCIMS CMO Susan Vitale.

The iCIMS report offers tips on how to attract talent based ona survey of recruiting professionals in the retail industry. Employers were asked how they incentivize candidates to keep them working through the holiday season and returning in the future:

- 52 percent of employers offer a bonus
- 46 percent of employers offer a higher hourly wage
- 35 percent of employers offer the opportunity for seasonal positions to become permanent after the holidays

Another way to maintain work quality is to set daily or weekly goals for your store, says Vitale. Everyone can benefit from healthy competition. Maybe you reward the employee with the first sale of the day with a coffee or a longer lunch break, or [you can] treat your staff to an increased employee discount on in-store items for reaching weekly goals. Everyone wins!


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