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The Long and Winding Path to Tech CMO [Infographic]

The Long and Winding Path to Tech CMO [Infographic]
From Recruiter - December 13, 2016

The path to CMO is a long and winding oneand the first step is knowing what it means! In the world of the CMO, a lot of work-related jargon and acronyms get thrown around, so lets tackle this first of all.

CMO stands for chief marketing officer, a role that has become absolutely vital in recent years, especially for large companies for which public relations and brand promotion areessential to success.

Tech businesses really need their CMOs. As these companies develop new products and technologies, they need to convey their cutting-edge capabilities and stay connected with their target markets. The tech space is highly competitive, and it is the job of CMOs to keep their brands at the forefront of public awareness.



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