Employees Want Better Workplace Communications

Employees Want Better Workplace Communications
From Recruiter - January 10, 2017

According to a recent survey conducted by Survata, more than 70 percent of employees want their companies to improve how they communicate information.

Companies are investing substantial resources to create great corporate cultures and employee experiences, yet they are using outdated and ineffective methods to communicate with their employees, Keith Kitani, cofounder and CEO of workplace communications platformGuideSpark, said in a press release about the study.

Employees expect communications from their employers regarding a wide variety of subjects, including healthcare enrollment details andDepartment of Labor regulations. Most companies deliver these communications via postal mail or mass emails, both of which are easily missed or ignored by employees. Some organizations disseminate the information through managers who do not specialize in human resources and are therefore ill-equipped to convey the information or answer employee questions.

Its important to remember that one size does not fit all, Kitani says. Companies need multiple types of content to reach all of their employees in ways that work for them. For example, not all employees are sitting in front of their computers, so having content delivered via mobile is important. Employees want a personalized, interactive, multi-content, multi-device experience.

Employer-employee communication was very much a one-way street in the past. Today, however, employers can use technology to gather meaningful data on topics such as how content is consumed, which devices employees use, and which media types are most effective.

I think its important to look at how employees consume content in their daily lives, says Kitani. The consumer market has already given us a great blueprint for this, and what weve learned there can be applied to todays workforce. With all the digital noise, companies should understand that employees cant consume information in huge chunks; it must be digestible over time and on demand.

In the survey, 54 percent of employees said they learned about company announcements through their colleagues around the proverbial water cooler. This type of communication can be unreliable and inconsistent, and it is not guaranteed toreach everyone.

Many employees also indicated that they receivedcompany announcements through managers. With todays increasingly distributed workforce, however, its not a good idea to rely on face-to-face interactions to receive important news in a timely fashion.

Furthermore, many employeesespecially millennials and Gen. Z-ersuse visually engaging social tools to communicate, but their employers are still using traditional text-based and word-of-mouth methods.

Maintaining effective communication with employees at everypoint in their tenurefrom the earliest stages of the hiring process all the way through to retirementis critical for company success, but organizations face big challenges todoing so. One of the biggest challenges is the disparate communication methods used by the various groups involved in the employee life cycle. When the recruiting team, the compensation and benefits team, and the learning and development team all use different methods, communication can become fragmented.

By delivering a consistent digital experience throughout, not only is it easier for employees to follow along and digest information that is both timely and relevant for them, but also it reinforces a companys culture, tone, and stylesomething thats missing from static, text-based materials, Kitani says.


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