Glassdoor Launches New Recruiting Tools

Glassdoor Launches New Recruiting Tools
From Recruiter - January 11, 2017

Once upon a time, corporate recruiting was largely based on intuition. Recruiters had to go with their guts, trusting opinions they had formed based only on short interviews and background checks.

Thanks to modern technology, guesswork is much less prevalent inthe hiring process. Todays recruiters are able not only to reach more candidates than ever before, but also to target specific candidates with the right skills and experience.

And now,Glassdooris offering a few more tools for recruiters to add to their arsenals.

Glassdoor is introducing four new or improved recruiting solution features and packages, says Lisa Holden, employer communications manager for Glassdoor. These new recruiting features provide even more value to Glassdoor customers as they can now better reach candidates based on occupation, help improve the reach of their jobs and company, and get richer analytics that help employers understand reputation and strength of brand in key local job markets.

Dynamic Profiles With Audience Targeting

Instead of just dumping the same blanket postings in front of all site visitors, Glassdoor now offers audience targeting to companies seeking specific types of candidate.

This new feature allows [employers] to target up to four specific occupations and give a custom view to each demographic, Holden explains. They can dynamically display different messages to different job seekers based on their occupations, and there are more than 20 different occupation types to choose from.

Job and Company Spotlights

Glassdoors new job and company spotlights program targets ads toward users who are already researching related content on Glassdoor. While a general ad may go in front of anybody, this program helps companies get their brands and job postings in front of Glassdoor users who may not otherwise be familiar with them.


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