The Anatomy of a Great Job Description

The Anatomy of a Great Job Description
From Recruiter - January 26, 2017

Are your job postings attracting the right type of applicants to your company? If not, now is the time to transform your job postings in a way that really grabs the best candidates attention.

Think about it. Your job posting is often the first line of communication your organization has with prospective candidates. What kind of first impression are you making?

For decades, all job postings looked pretty much the same: a job title and a list of the most important skills and experience required for the position. Today, however, these standard job postings are not enough to attract top talent. Candidates have access to literally thousands of vacancies, so your posting needs to stand out.

The goal of any job posting is to entice top candidates to take an interest. In a sense, the job of a recruiter is quite similar to that of amarketer. Just like your organizations ads are designed to entice consumers to buy your product, your job posting should pique the interests of candidates to apply.

So, what should a great job posting look like?

Relevant and Short Job Title

First impressions do make a difference. In fact, how prospective candidates view your job announcement from the very beginning makes a big difference. According to a Mediative study, most people scan webpagesvertically instead of horizontally. This makes it especially important that you craft a job title that gains attention. Here are some tips for doing just that:

- Keywords Come First:You should place the most relevant words near the beginning of your job title. In fact, these words should make up the first 1-3words of the job title to ensure they get noticed when the job seeker is scanning through job postings.

- Location Not Needed: Since most online job boards effectively sort by location, there is no real need to make this a part of your job title. This redundancy will just waste valuable space you could instead use to promote your opening.

- Short and Sweet: Job titles do not need to be long to get noticed. Think about it from the candidates point of view. They are searching through dozens or hundreds of openings, and they just dont have the time to read through long job titles. Glassdoor Senior Director of Engineering Bhawna Singhsuggests keeping your job title between 12-20 characters. Think short and simple, such as Project Manager (15 characters) or Financial Analyst (17 characters).

Job Brief and Requirements

A job description should give a clear idea of what the job involves, explain what the candidate will do on a daily basis, and outline the skills needed to succeed at the job.

Heres a good example of an Adobe job post structured in three main sections:

Along with the educational and experience requirements, the post also includesspecific skillssuch as presentation, management, and collaborationto make sure that only the right kinds of candidates apply.

When creating a job posting, dont just focus on education and experience. You should also include soft skills, such as personality traits and interpersonal skills.

Why the Position Matters

Todays candidates dont just want to know what the job duties are. They want to know what its like having a role in your company and how the role matters in the grand scheme of things.

Share what its like to work for your company. Give job seekers an idea not only of the position itself, but also of the impact this position will make within your company.

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