Working From Home and 'Homing' From Work: Why Corporate Social Responsibility Matters

Working From Home and 'Homing' From Work: Why Corporate Social Responsibility Matters
From Recruiter - February 1, 2017

Corporate social responsibility (CSR) is in right nowbut its not a trend so much as an important evolution of the business world. As employees and consumers alike demand more responsible citizenship from organizations, companies are learning why it matters to invest in CSR.

You can approach it from a few different angles, says Peter Dudley, senior vice president of community programs at Wells Fargo.One is corporate reputation: Customers and the public are demanding more socially responsible behavior from corporations. Another is employee engagement: I know the people I work with want to work for a company that does the right thing, has integrity, and helps communities.

According to Dudley, companies have a unique ability to mobilize people, funds, and the strengths of their brands to make positive change in the world and help communities thrive. It stands to reason, then, that organizations make use of this ability.

Perfecting Corporate Citizenship and Engaging Employees at the Same Time

While the concept of corporate social responsibility has been around since at least the 1960s, many organizations are stillin the process of learning how to become good corporate citizens. Thats where events like theCharities@Work Annual Summitcome in.

A yearly conference, the Charities@Work summit is run by a group of the same name, which is composed of four organizations: Americas Charities, Community Health Charities, EarthShare, and Global Impact.

Dudley, who is co-chair of the Charities@Work corporate advisory council, describes the summit as a gathering of practitioners of CSR, specifically focused on employee engagement.Some of the summits major topics of conversationinclude employee volunteerism, giving, advocacy, and wellness

While Dudley notes that there is no way to prove causality at this point, he says that research suggests strong correlations between CSR programs and employee engagement.

Employees who give to our workplace campaigns return higher engagement scores; [it's the] same with employees who volunteer, Dudley explains. Employees who do both score significantly higher on engagement.

Research has also found that the number of hours a person volunteers doesnt correlate withhigh engagement scores. Rather, its the simple act of volunteering itself that boosts engagement.

You get that engagement bump just by being involved, and it doesnt change whether you volunteer 100 hours or10 hours, Dudley says.

Another interesting finding: When employees volunteer together through company-run programs, engagement scores related to teamwork and team relationships are off the charts, according to Dudley.


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