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Career Reputation Management: Creating Positive Content

Career Reputation Management: Creating Positive Content
From Recruiter - February 13, 2017

When someone does a Google search on your name, you want them to be inundated with positive content about you.Whether its an employer, an admissions board member at your grad school of choice, or even a significant other, the searcher should find nothing butcontent that paints you in a good light.

Positive, relevant content that highlights who you are, what you know, and what you do is the bread and butter of online reputation management. The only question is, what steps do you need to take to flood the web with positive content about yourself?

Types of Bad Internet Content

To understand why creating positive content about yourself is so important for online reputation management, we need to look at the different types of bad content and the dangers they pose to you. If your prospective employee or graduate school does a Google search on you, there are a fewnegative scenarios that could occur.

The biggest issue occurs when the searcher finds content about you that is both relevant and negative. In other words, the content in question concerns you (as opposed to being about someone who shares your name), it isnt out of date, and it isnt flattering. These types of Google search results are the most damaging because they make you look untrustworthy, dangerous, unreliable, or otherwise unimpressive. Facebook photos of you blackout drunk at your friends Christmas party fit into this category.

Even if the content isnt outright negative, it can still be damning. If Google searches for your name yield content about another person, you run the risk of either being mistaken for that person or being written off because none of your results occupy the front page of Google. Dominating the first pageisnt always possible, but prospective employers might be disappointed or confused if they cant find anything online about your accomplishments.

Irrelevant content doesnt necessarilytarnish your online reputation, but it doesnt help your personal brand, either. Perhaps the search results contain information from years ago that doesnt reflect who you are, where you live, or what you are doing now. Or maybe the results dont relate to your education or work life allmaybe the first things that come up are outdated blog posts or an article about your old high school musical. Either way, irrelevant results distract from more pertinent results and dont give your searchers the information they need to begin to trust and respect you.

The Beauty of Positive and Relevant Content

When people Google searches of your name, you want them to find positive and relevantcontent. This is content that portrays you, your character, and your professional qualifications in very good light. This content is still relevant to your life now and may relatedirectly to the job or graduate school program you are seeking.

This type of content is key to your personal branding and can help anchor your online reputation. When people can easily search for your name on Google and learn who you are, what you do, and why you are good at it, you have a much stronger online identity. This type of branding not only helps with job searches and online background checks, but it can also aid you in building an online following and commanding social media presencewhich can both be very beneficial to professional development.



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