'Artists Are Hardwired to Run the Best Businesses': Alexis Fedor on the Business of Art and the Art of Business

'Artists Are Hardwired to Run the Best Businesses': Alexis Fedor on the Business of Art and the Art of Business
From Recruiter - February 23, 2017

Ah, the stereotype of the starving artist. As a poet married to a visual artist, I know it quite well. You probably do, too, even if youre not an artist yourself.

But just because the stereotype seems to have lodged itself perpetually inthe zeitgeist, that doesnt mean its necessarily accurate. Despite what many of us may believe about the opposition between art and commerce, it turns out that art and business can actually fit quite nicely together.

Just askAlexis Fedor, a performance artist who teaches other artists how to turn their passions into profitable ventures.

As an artist myself, I struggled for years trying to figure out how to make ends meet and how to put together a business plan for my own work, Fedor says. I had a vision that one day I would figure it out and help other artists do the same.

Fedor started by studying. She enrolled in a number of courses, including classes in business and marketing. But she quickly found that these courses missed the mark in terms of the artists lifestyle and learning curves when it came to money and business growth.

So she took matters into her own hands and launched her own company to teach artists how to pay their bills withouttrading their easels for office desks. Through the 14-Day Art Biz Challenge, Fedor addresses the specific challenges artists face in business development. After testing the course on more than 500 artists, Fedor says the results have been extraordinary.

Art and Business: Not Such Strange Bedfellows After All

The words art and business dont often go together in many peoples minds. The stereotypical artistbroke, bohemian, free-spiritedis, in many ways, the opposite of the stereotypical businesspersonprofessional, disciplined, fixated on a business plan. But Fedor doesnt entertain these notions. From experience, shes knows theyre simply caricaturesand bad ones at that.

I truly believe after seven years of running a successful business of my own, mentoring with multimillion-dollar business owners and working with more than500 artists, that artists are hardwired to run the best businesses in the world, she says. Artists have two-thirds of what makes a business successful covered: a passion for what they offer and a desire to understand their ideal clients intimately.


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