How Employers Can Make the Most of Facebook's New Job Tool

How Employers Can Make the Most of Facebook's New Job Tool
From Recruiter - March 14, 2017

Just when you thoughtFacebook had reached its full networking potential, Mark Zuckerbergs team found a new way to enhance the platform. While job seekers have gained more and more power over the last decade, Facebooks new jobs feature hopes to address the needs of employers as well.

While many employers may not be ready for yet another job posting channel, the tool could be useful for the way it combines the ease of networking with sharing job openings. What could this new form of online interaction and job posting mean for your companys future?

Social Media Recruitment Is on the Rise

Thanks to the transparency social media platforms offer to both employers and job seekers, these sites are becoming increasingly popular in recruiting.A recent survey by Rake found that 53 percent of job seekers use 2-3 social media sites during their job searches. Whats more, 67 percent of social media job seekers are already using Facebook in their searches, according to Jobvites Job Seeker Nation 2016 survey.

It seems like a new job search tool pops up every day, and most are geared toward job seekers. While new apps and job boards focus on candidatesneeds, the large number of recruitment advertising and talent sourcing options can make it hard for employers to keep track of their recruiting efforts. This results in misplaced posts, missed deadlines,and the loss of high-quality candidates.

Facebooks new job tool could be a step toward bringing everything into one easy-to-use location for job seekers. Theyll be less likely to miss out on your opportunities when job posts from multiple locations areaggregated in one place.

It is increasingly important to keep up with the changing times in recruiting. Knowing where job seekers go to find roles could be the difference between finding the best candidate and settling forthe candidate who happened to hear about your opening.

New Complications Could Arise


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