As the Gig Economy Grows, Companies Will Need to Learn How to Manage the 'Multichannel Workforce'

As the Gig Economy Grows, Companies Will Need to Learn How to Manage the 'Multichannel Workforce'
From Recruiter - July 16, 2017

According to the U.S. government, 40 percent of workers now hold contingent jobs, and some experts predict well soon see an even 50-50 split between traditionally employed workers and those who have joined the gig economy.

Why are so many of todays workers flocking to gig employment? There are a variety of factors at work, but the core of the matter is that the growth of the gig economy is a manifestation of how the way work gets done is changing, according to Rob Brimm, president of SAP Fieldglass.

Some gig workers prefer the variety and flexibility of project-based work, while others may find working on a gig basis to be more lucrativeespecially those in what Brimm calls hot jobs, the data scientists, user experience and user interface designers and developers, network engineers, security professionals, and a myriad of others who are in high demand.

On the flip side of things, organizations have also played a role in driving more people away from traditional employment and into the world of gig work, Brimm says.

Not only do many people prefer contract or project-based roles, but external talent also enables organizations to be agile, he explains. Using flexible workers helps[organizations] scale up and scale down with changing demand, access the skills they need when they need them, and drive competitive advantage.

Trends in Todays Multichannel Workforce

As organizations leverage more and more external talent to achieve their goals, theyll find themselvesmanaging what Brimm calls multichannel workforces.

When an employer chooses to engage external talent, they have many options, Brimm says. They may engage a freelancer, contract with a consulting organization, go through a staffing agency, or tap into other alternate pools of talent.The multichannel workforce is comprised of people who have been hired or contracted from a mix of these talent sources, as well as full-time employees.

One key trend Brimm has noticed in these multichannel workforces: People engage with organizations differently than they have in the past.


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