5 Things You're Doing Wrong in Your Job Posts

5 Things You're Doing Wrong in Your Job Posts
From Recruiter - July 16, 2017

If you want to catch the attention of top-quality talent in todays job market, you cant rely on the same old standard-issue job posts. Todays candidates are looking for exciting, meaningful opportunities. Lists of job duties and qualifications wont get you very far.

If you want genuinely engaging job posts that attract talent, avoid these five mistakes:

1. Using Too Much Jargon

Skip the soulless industry buzzwords and clunky specialized lingo. Instead, keep your job posts as simple and direct as possible. Even if youre hiring for a very niche role, your job post should be something that the average layperson could understand.

In the best of circumstances, when job seekers feel they are a good match for a role, they rarely spend more than 80 seconds looking at the post. Worse, it takes the average job seeker less than a minute to decide whether or not a role is right for them.

Given job seekers limited attention spans, the last thing you want to do is bore them with jargon-y job posts. Your ads should be digestible. They shouldnt cause job seekers to have flashbacks to college cram-sessions.

2. Not Posting at the Right Time

Okay, this isnt technically a mistake youre making in a job post, but its a big mistake nonetheless.Research suggests that the later in the week you post your job ad, the less likely it is that candidates will see it. Most job-seeking activity occurs between Monday and Wednesday, with Wednesday being the peak day for job searches. To maximize exposure, try to post all your job ads during this period of the week.

If you want to get even more precise about it, note that links shared on Facebook between 1-4 p.m. do better than links shared at any other time. As for Twitter, the 1-3 p.m. window is your best shotespecially on days earlier in the week.

3. Asking a Lot, but Offering Little


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