Still Looking for a Job? Your Elevator Pitch May Need Some Work

Still Looking for a Job? Your Elevator Pitch May Need Some Work
From Recruiter - July 22, 2017

Looking for a job? You probably have an elevator pitch you put together using the same standard format everyone uses. You have probably practiced your pitch with networking and job-hunting groups. You have probably refined your presentation to the point that you can now present yourself and your career in just under a minute. Its like a game, almost: How quickly can you present your background and still sound relevant?

Does this elevator pitch feel natural? Does it feel like you are being authentically who you are? When you present yourself to potential hiring managers using your elevator pitch, does it engage active conversation? Probably not.

If youre wondering why you arent getting a better response from employers, it may have something to do with the fact that you are approaching your pitch from the wrong perspective.

Turn Your Attention Toward Employers

Most people in the job market make their elevator pitches about themselves instead of about the problems facing the employer.

Think about it: Hundredsif not thousandsof people are walking down the same path with you, all looking for work. Only a few of you will be interesting enough to earn admission to the less traveled path that leads to potential employment. Its time to make some courageous changes to your approach. Stop thinking about yourself and start thinking about the pain of the employer. Otherwise, you will miss opportunities to engage interest. Someone else will be invited down the path less traveled.

You have 15 seconds to get the employers attention. Dont waste that opportunity by becoming so focused on yourself you forget the hiring manager is actually the one with aproblem that needs solving.

Whats Wrong With Your Pitch:

Most job seekers elevator pitches are preoccupied with resume highlights, industry expertise, and the types of opportunities the job seeker is looking for. YouYouYou.

Do you know what is the most boring thing to an employer? A candidate they are not interested in. When you start off assuming interest, you lose the interest of the other party.

Your job is to be memorable.

When you keep hearing the same informationpresented in the same way, how soon before you check out and stop listening? Why would it be any different for the employer? If you do the same thing everyone else is doing, knowing that there are potentially hundreds of you trying to get the attention of one hiring manager, how much do you really think you will stand out?

Imagine you are the hiring manager who has problems to solve and a vacancy to fill. How many of the same pitches presented in the same way do you think that manager has heard by the time they hear you? How open is the dialogue likely to be if you start off talking about yourself and finish by telling the hiring manager what you want?

How refreshing would it be if, instead, you engaged with the other party by talking about your passion as it relates to their interests, pains, and needs. Remember, you can always share your resume once you gain interest. It is much harder to work the process the other way around.

How Your Elevator Pitch Should Look:

Here are four points to consider as you rewrite and rework your pitch:


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