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To Succeed in Retail, Find a Career Where You Create Experiences

To Succeed in Retail, Find a Career Where You Create Experiences
From Recruiter - August 3, 2017

Think about the times when youve been turned off by an in-store shopping experience. Has a disorganized sales floor or a rude associate ever dampened your day?

Now, think about the times youve been impressed by an in-store shopping experience, like an unforgettable display or an associate who had all the time in the world to assist you. Did you feel much more loyal to the store afterward?

As a retail employee, you have the chance to directly influence customers experiences on a daily basis. Retail doesnt always get the best rep in the media, but one need only look at todays booming industries to see where the fields potential lies. Americans are spending more on experience-driven industries, with travel, recreation, and restaurants now accounting for more than 20 percentof consumer spending. If retail can learn from these industries and apply the lessons to itself, there will be an opportunity to bring people back to brick and mortar stores.

To compete with the convenience of online shopping, the new goal for physical retail locations is to become destinations that offer experiences shoppers just cant find on the internet. Consequently, the key to future success in a retail career is to find the roles where you can create such experiences.

Add Value Beyond the Merchandise

What physical stores have over eCommerce outfits is the element of humanity. All of the chat assistants in the world cant replace the interpersonal relationships between customers and in-store associates.

While every online shopping experience generally follows the same, generic model of search, add to cart, and check out, each in-store experience has the opportunity to be different. For many shoppers, it is the relationships they develop with sales associates and the special treatment they feel they receive that establish brand loyalty. Associates can add value to each step of the shopping experience, whether by aiding customers in making decisions, offering styling advice in the dressing room, or wrapping impeccable holiday gift boxes at checkout. Its crucial to provide an experience customers will remember because that is what will bring them back.



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