5 Steps to Getting Any Job You Want

5 Steps to Getting Any Job You Want
From Recruiter - August 6, 2017

While growing up, I was told that businesses werent hiring and jobs were moving overseas. While there was some truth to this, these days, Im noticing the opposite problem: Businesses cant find the employees they need.

I recently led a panel of three successful entrepreneurs. When asked what their most pressing business challenges were, all three said the same thing: recruiting.

The reasons behind this state of affairs are many. Business owners have difficulty devoting time and resources to recruiting, and young people graduating college have few skills and limited experience. However, Im convinced the core of the issue is that people approach the job search with a ton of bad advice about what employers are looking for.

The inconvenient truth is that things like having business cards, upgrading your wardrobe, and using LinkedIn are not going to do much to improve your chances of getting hired. That information might have been valuable in the past, but it borders on platitude now.

This post is for those job seekers who are tired of being given the same old tired advice. Here are five things to do that will increase your chances of landing the job you want:

1. Be More Interesting Than Your College Degree

I like to pose a question to prospective candidates that goes like this:

Imagine an employer is hiring for a position and has to choose between two applicants.

Applicant 1: Has a college degree in marketing.

Applicant 2: Has no college degree, but has experience working with dozens of freelance marketing clients and has amassed numerous testimonials over the past two years.

The choice for the employer is obvious. Now, this is an extreme example, and Im not here to tell you to skip college. However, this example illustrates a point many job applicants miss: Employers value skills, not papers.

If the only thing you can point to is that you have a college degree, youre not doing enough to stand out from the hundreds of other applicants who also have degrees. Instead of expecting your degree to do the heavy lifting, focus your application around the value youve created for others, the interesting experiences youve had that are relevant to being an employee at the company, and the concrete proof of why youre the person to hire.

Youre more than a paper. Show that to people.

2. Have a Value Proposition

Noah Kagan, the former director of marketing at Mint, landed his job by doing something that everyone should consider doing when applying for a job: He made a 90-day action plan for his first three months on the job that broke down what he would do and why it was valuable.

Ive done something similar for almost every job Ive ever gotten. Im currently the head of marketing at Praxis, a startup apprenticeship program, and I was able to land my job by proposing three deliverable projects that I thought would drive more business.


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