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Are 'Snaplications' the Next Big Recruiting Trend?

Are 'Snaplications' the Next Big Recruiting Trend?
From Recruiter - August 11, 2017

When most job seekers think of using social media to apply for a new job, they think of networking websites like LinkedIn. But McDonalds recently pushed the boundaries of recruiting by partnering with Snapchat to hire new employees through what it calls snaplications.

McDonalds aimed tofill 250,000 summer jobs through Snapchat, mostly front-line customer service roles targeted at candidatesin their teens and early 20s. It makes sense that McDonalds turned to Snapchat in this endeavor: The app has 166 million daily users, many of whom fall squarely in McDonalds target demographic.

The snaplications work like so: Job seekers can submit 10-second videos through Snapchat. The videos are essentially quick elevator pitches, answers to the Tell me about yourself question. After submitting videos, applicants are directed to a more traditional online application process.

Its tough to know exactly what to make of this unusual application process, thoughwhen you get down to it, its not all that different from LinkedIns one-click application feature. And, it must be said, these videos seem like a suitable way to make a good first impression. Research shows we have about seven seconds to make a good first impression; the snaplications give candidates 10 seconds.

Ultimately, these video-based applications dont seem all that different from the kinds of applications that came before them.



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