3 Reasons Why Job Seekers Should Blog

3 Reasons Why Job Seekers Should Blog
From Recruiter - September 5, 2017

My two daughters used to love writing. My oldest preferred expository writing, while my youngest loved dabbling in creative writing, primarily poetry that had taken on an inner-angst slant. I loved reading their essays and stories. Proofreading and editing them was a pleasure.

My youngest daughter once asked me if I write. I told her that I do.She asked if I write for work. This was a tough question to answer. I dont get paid for blogging, but I see the doors it opens. Blogging is an investment in the future. How do you explain this to a 13-year-old kid?

When I tell my clients that blogging can be beneficial to their job search, itsoften met with reactions like, Be real, Bob. Heres what I tell them:

1. Blogging Demonstrates Your Ability to Write

If you enjoy writing and are particularly good at it, blogging gives you the perfect platform. Keep in mind that what you write will be read by people who hope to gain some advice from your writing; theyre probably not looking foryour memoir or short stories based on your college years.

If you enjoy writing, it will be easier to consistently post. Start with one post every other week, and slowlyincrease until youre posting at least once a week.

Dont be afraid to ask a trusted peer to proof your posts before publishing. Some of my clients have run their posts by me. My comments were usually along the lines of, Your instincts are correct. Run with it.

2. Blogging Enhances Your Brand

Blogging is one of many ways you can enhance your online presence. It demonstrates your expertise in your field, especially if what you write is educational and relevant to your industry.

I encourage my clients to blog to demonstrate their expertise. Everyone in this room is an expert at what theydo, I tell them. This is true. From the purchasing agent to the nurse to the software engineer, they all have knowledge to share.

When recruiters, hiring managers, and HR pros read your posts, theyll learn more about your expertise and personality than they could from any resume you write. Use your professional voice. Begin with a story, if you like. Just remember that the purpose of your posts should beto educate your audience.

Also, keep your content positive. Refrain from bashing former employers. This is one way to severely damage your brand. Ive seen people publish negative posts on LinkedIn. Those will remain in the minds ofreadersand not in a way that reflects well on the author.

Blogging can translate into concrete career gains. For example, one of my clients once went to an interview where the V.P. of marketing commented that he saw one of my clients posts on LinkedIn. The V.P. was very impressed with my clients expertise and offered him the job shortly after the interview.


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