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How Location Data Drives Better Candidate Recruitment

How Location Data Drives Better Candidate Recruitment
From Recruiter - October 7, 2017

Recent researchhas found that 70 percent of employers use social media to screen candidates before making a hiring decision. However, social activity alone does not provide a thoroughly accurate representation of a candidate. Companies that are serious about using data and insights as recruitment resources need to look toward various types of behavioral data for a deeper understanding of any individual. Specifically, location insights can provide a wealth of valuable information about a candidate.

Unlike behavioral data which is generated by a persons engagement with a company, their online behavior, their actions on social media, and so onlocation data is collected using geofencing technology that captures a persons movements within a designated area. Location data fills in the gaps around a persons everyday movements. Combined with other data sources, location data makes for a powerful recruiting tool. Used properly, data from geofencing can effectively capture the attention of prospects who might otherwise ignore a companys contact attempts.

There are several benefits to using geofencing to target prospective hires. The tool is incredibly cost-effective given how targeted and specific a geofence can be. For companies and organizations running lean and relying on small (or nonexistent) recruiting teams, location data ensures hiring managers get the most bang for their buck while reaching the highest-quality candidates possible.

How and Why Geofencing Is Useful

Employers can utilize geofences to locate devices of prospective candidates and gather dataon venue visits, brand affinity, and demographics. Having insight into where prospective candidates go on a daily basis, what their education levels are, and what their personalities are like enables a company to better targetitsmessaging to places where qualified candidates are most likely to pay attention.

For instance, if an ideal candidate needs to be physically fit in order to meet certain job requirements, an organization could target potential candidates who frequent gyms or other fitness-related venues.



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