What Being a Solar CEO Taught Me About Workplace Energy

What Being a Solar CEO Taught Me About Workplace Energy
From Recruiter - February 18, 2018

In my time as the CEO of a solar company, Ive learneda lot about energy. I know how to manage home electricity usage, how to help people reduce their power bills and establish energy independence. Ive internalized a whole set of technical concepts and jargon. I know conduits, alternating currents, direct currents, PV, kilowatt hours, and transduction like the back of my hand. I could probably teach and certify electricians if I wanted.

However, the most important lessons Ive learned are about a different kind of energy: human energy in the workplace.

Am I a shaman or spiritual guru? Not by any stretch of the imagination. However, I do value performance and have spent years testing and tweaking my lifestyle to find the conditions that best set the stage for success and happiness in my own life.

What follows are the five main lessons Ive learned about human energylessons Ive battle-tested in the course of raising four small children, maintaining a happy marriage, and leading a business to year-over-year growth in existing and new markets:

1. Live Inside Out, Not Outside In

If money is your primary focus, nobody will buy in to your purpose enough to give you their hard-earned dollars.

The inmost purpose of your companyno matter the industry in which it operatesshould not be a monetary objective. Even if you manage a large hedge fund on Wall Street, you are not trying to make money for people. Rather, you are trying to givepeoplethe feeling that having more money will give them.

The customer, in general, is more important than the outcome of the business objective. If you tend to your customer, your prospect, or yourself as someone who needs to consume something from the outside world, you will be treating a person as a mere means to an end. Who wants tobe a means instead of an end?

Executives who are passionate about what they donot the outcomes of their labor per setend to be happier and more successful. If your organizations mission is to improve the lives of others with your product, your company will outperform competitors who are hellbent on merely selling more.

Brands that sell products and follow the live inside out mantra make better brand extensions and adapt more quickly to changing markets. The leaders of these companies see beyond the products they sell to the benefits the products give people.

Take Richard Branson, Elon Musk, or Steve Jobs: Do you think any of these three men accomplished what they did because they just wanted to make money? They live their purposes inside out, and everything else falls into place. For each man, the purpose of his brand sets the positive energy of the company in motionand awakens potential customers to each brands ability to improve lives.

Abiding by a purpose will also simplify your moral code, making it clear what you should do when difficult decisions must be made. This will help you sidestep decision fatigue.

Purpose comes from within. Money comes from out there. Live inside out by placing your purpose front and center. The money will follow after.

2. Understand Mind and Body as One

Rene Descartes, the French philosopher who famously coined the expression, I think, therefore I am, set in motion the very discourse that would culminate in our contemporary understanding of the interrelatedness between mind and body.

I am reminded of a story from The Secret:When researchersplace EEG electrodes on the heads of world-class sprinters and ask thesprinters to envision themselves setting world records, the EEGsrecord neurons related to the athletes arms and legs firing at the same rate as they would if the athletes were actually running, not merely imagining it.

The mind is the most powerful instrument at your disposal when it comes to cultivating the right energy. Executives can take the power of visualization and apply it to any objective they see fit, whether its increasing sales orsmoothing out the kinks in a budget. If executives harness their mental energy correctly and ruminate on positive outcomes, theycan find solutions more easily.

But one cannotexpect to be on top oftheir mental game iftheir bodys needs are neglected. We all need exercise, adequate sleep, and healthy diets to perform at our peaks.

On the flip side, if all you do is polish your physique and adjust your diet, your mind wont operate at its optimum capacity. Balance is key in leveraging the conjunctive power of the mind and body.

3. Bad Vibes Are Very, Very Real, and They Cant Be Swept Under the Rug

I regret to inform you your GQ subscription is only a small piece of the puzzle when it comes to feeling and looking powerful. Any and all advice that tells you to alter your appearance, stance, posture, or attire in order to avoid negative thoughts or feelings is ultimately hollow.

You power poses or power suits wont determine whether you communicate a message of power and influence to your employees. However, the way you feel about yourself at your core will.

This is why a sense of self-efficacy is so important, and why the adage Fake it til you make it does nothing more than create a noticeable charade masking your insecuritiesof which your office compadres will be keenly aware.


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