9 Tips on Improving Your Company's Culture

9 Tips on Improving Your Company's Culture
From Recruiter - July 7, 2016

Before we dig in to the tips themselves, we should address a more basic question: What exactly is company culture?

Defining company culture is not as difficult as people make it out to be. Just bear in mind that culture and brand are two sides of a coin and share a definition between them. If a companys brand is the feeling created by the collective thoughts, words, and actions its employees put forth every day, so is its culture. Thisis why there are arguments within companies over who, exactly,owns and maintains theculture: Is it HR, senior management, line managers, or the working staff?

The truth isjust as with a brandeveryone in the company plays a part in establishing the culture, whether they are aware they are doing so or not. Improving any companyculture starts with establishing what your ideal culture should be. Then, work to ensure that everyone conducts themselves in accordance with that ideal culture.

Just as one might ask, Is this on brand? you can also ask, Is this onculture?

For example, a community hospital and a high-pressure sales organization will not, one would hope, be striving for the same ideal culture, because each organization measures success differently. So if you want to improve your companys culture, you need to start with a realistic understanding of both whatyour companys culture already is and what itneeds to bein order for your organization to be successful. The behaviors you want to promote will proceed logically fromyour vision of what the culture should be.

With this in mind, lets have a look at a few basic tips to help you improve your culture:

1. Culture and Purpose Should Be Top Priorities

Its the responsibility of a companys top leaders to clearly articulate and continuously exemplify what the companys culture must be to make the company successful.

2. Communicate Clearly, Generously, and Engagingly at Every Level

People can only act according to and propagate the culture if they know what it is. Sending out an email wont do it. The communication must be regular, engaging, andtwo-way.

3. Management Must Articulate and Live the Culture.

Lead by example may sound clich, but if management fails to live up to the culture it articulates, then everyone else will tooand eventually,that will become the culture.

4. Hire People WhoWill Create Your Culture


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