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Extra! Extra! Read All About Me! Make your LinkedIn Professional Headline Work For You

From Recruiter - July 19, 2016

The most valuable space on your LinkedInpage is the professional headline field just below your name, and the two biggest determinants of whether you will merit further review or will be passed over are what you choose to do with your photo and how you use the space after your name.

Forget telling the world your job title. In this day of small entrepreneurs, digital startups, and workplace mobility, your title means far less to potential employers than your impact. Instead, let LinkedIn employers know your whythat is, how you impact others or what you are passionate about. Let the employment history section tell the story of your work history. Anyone who is interested in your specific qualifications knows how to scroll down to see that information. Your job is to give them a reason to want to take the time to look.

Why Your LinkedIn Headline Matters

Employers are being bombarded with resumes from applicants with a range of skills. Many of them are unqualified for the position to which they are applying or have been unemployed for so long that they are more interested in employment than the company or job in question. Employers like to know that candidates are both genuinely interested and genuinely qualified.With the high number of job seekers in the market, interest and passion are sometimes harder to determine than qualifications.

The question you as the job seeker need to continually ask yourself is this: How can I make it as easy as possible for the employer to see what a perfect fit I am for their open position? You do this by telling the employer simply and directly that you are impactful, passionate, and qualified in as few words as possible. Getting the employers attention is the hardest part of the process. Once you have an employers interest, you can work with them to get the details of your background, resume, experience, and more.

Does this work? Absolutely!

I have one client now who changed his professional headline to incorporate his passion. Almost immediately, he was contacted by a recruiter with two possible jobs. The recruiters reason? The passion indicated by the headline was exactly what the companies were looking for and exactly what was lacking in all of the other candidates they had interviewed. This clients specific indication of passion for the technology these employers wanted to integrate not only allowed him to be noticed immediately, but also gave him a negotiating advantage when it came to determining his starting salary.

Tips on Making the Most of Your LinkedIn Headline

1. Search Your Industry and the Job Postings You Find Most Desirable for Keywords

Those words are the ones your potential employers are likely searching for when they are looking for candidates. Consider using some of these when you are crafting your headline. There are online tools that will help you analyze these if you choose, but typically a simple review of listings will give you a good idea.

2. Make Your Headline Impactful and Personal

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