The Pattern People Follow to Find Great Jobs

The Pattern People Follow to Find Great Jobs
From Recruiter - July 26, 2016

I recently gave a talk to a small class of coders in Phoenix on the subject of finding a great job. In this post, Ill share the content ofthe talk.

But first, a bit of a backstory on why I was asked tospeak on this particular subject.

Almost 10 years ago, I grabbed a couple of friends and an R.V. and hit the road to interview 300+ people about their career paths. I was just graduating from college and was curious about a stat I had read: More than half of the American workforce dislikes what they do for a living.

My question was, What were thosepeople who loved their jobs doing that the rest of us werent?

I lined up interviews with everyone from Michael Jordans shoe designer to the CEO of MGM Grand and a goat farmer. I asked them about how they got to where they are today. I documented their stories on a website, wrote a book, and have since delivered more than 100 speeches from Alaska to Miami Beach about the findings. After getting off the road, I started a digital marketing company about five years ago and have been part of the minority that enjoys what I do for a living.

And yet, as I prepared to give my talk to this particular class of coders, I veered away from the stump speech and revisited what I had listened to 10 years ago. Heres what I had to say to the class:

Advice for Landing a Great Job / Starting a Business / Running a Marketing Campaign

Theres a pattern Ive identified. The pattern, or formula, applies to finding a great job, starting a business, or running a successful marketing campaign. There are three elements to this pattern: story, skill, and network.

Every person Ive met who has a great job or started their own business has these three things, and every successful marketing campaign Ive ever been involved with has had them as well.


Lets start with story. Story is the reason why you get hired, why you start a business, or why you buy a product or service from a marketing campaign. People are so compelled by stories that they want to do business with you or hire you. Story isthe differentiator and captures your drive.

Of course, some stories are more interesting than otherswhich is why you need to consciously and continuously create the story for yourself. The best exercise you can tryis to write your bio as it is now, and then write your future bio.

Lets take me for an example.

My current bio:

Brett Farmiloe is the founder and managing partner of Markitors, a digital marketing company that moves small businesses forward online. He is the author of the bookPursue the Passionand has delivered more than 100 speeches from coast to coast on finding purpose in work.

This bio is fineif Im satisfied with a bio in the past tense. At thebeginning of this year, however, I decided to write my fake bio. It included items that I wanted to be part of my story. Heres the fake bio:

Brett Farmiloe is a cereal entrepreneur, backyard farmer, author, mutual fund manager, World Pillow Fight Championship revivalist, and founder of a digital marketing company that moves small businesses forward online. Hes the father of two, and has owned an R.V. three different times.

(Note: A brief explanation of the fake bio is listed at the endof this post.)

Moral of the fake bio: If you write it down, take it seriously, and move things forward, you will write the story that youve always wanted for yourself.

Action Item:Write a fake bio for yourself based onhow you want your life to look and the story you want to be told about yourself. Instead ofbecomingparalyzed by contemplating what your purpose or passion is, writing a bio gives you a compelling direction to pursue.



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