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How to Scare Off Candidates With Recruiting Technology

How to Scare Off Candidates With Recruiting Technology
From Recruiter - July 29, 2016

Recruiters are getting mixed messages from job seekers. A 2016 Jobvite survey found that 74 percent of employees are open to new jobs. However, the 2016 Global Recruiting Trends reportfrom LinkedIn found that 46 percent of recruiters are having trouble finding candidates.

If so many people are willing to think about new employment opportunities, why cant recruiters seem to reach them?

Part of the issue is recruiting technology. While there is a wide variety of tech tools designed to make finding talent easier, from the candidate end, these same tools can actually make things more complicatedespecially when recruiters arent using their tech properly.

In order to truly make talent acquisition easier, tech needs to make the hiring process less difficult for everyone involved. Here are three ways recruiting technology is pushing job seekers awayand how recruiters can use their recruiting techthe right way:

1. Email as a Communication Tool

Email revolutionized communication when it first became a part of the way we do business. Theres no denying that. But then came the overwhelming amount of spam and the confusing email threads. Soon thereafter, email lost its appeal as a form of daily communication.

Now, most people rely on texting. A 2015 survey from Deloittefoundthat for 31 percent of smartphone users, their text messages are the first thing they check everyday. If you want to start reaching more candidates, use texting. Unlike emails that end up in spam folders or remain unopened, text messages have remarkably high open and response rates.

Not to mention that text messages are a more direct way to communicate with candidates. As soon as they see the notification for the text, they have a clear idea about what the message pertains to. And after reading the text, they have an actual person to contact throughout the recruiting process.

2. Complicated Online Applications

Think about all the steps involved in completing an online job application. Depending on the website where you found the opening, you might have to sign up and fill out a profile. Then you have to type out your contact information and your work history. Next, you upload a resume and cover letter. Often, you also have to answer multiple questions about why youd be right for the job.

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