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TAtech Tip: Create an Expectation That Comes True

TAtech Tip: Create an Expectation That Comes True
From Recruiter - August 22, 2016

Optimizing the candidate experience has taken on a new urgency as employers realize a truism about top talent: These people have many choices. They are contacted by recruiters all of the time. One of the key ways these highly sought-after candidates decide among potential employersis to evaluate their experiences in each organizations recruiting process.

Top talent are good consumers. They look before they leap. They test drive new cars before making a purchase, and they take employers out for a spin before accepting an offer.

Unlike with cars, however, top talentcant climb into an employers organization to get a feel for its culture and values. So, what do they do? They use a surrogate: the organizations recruiting process. They believe their experiences in that process will provide an accurate picture of what their experiences will be like if they go to work for the organization.

As a consequence, organizations are scrambling to find ways to optimize their candidate experiences. A lot of money is being spent and effort invested in discovering and implementing the best practices for engaging candidates during recruitment. Thats all positive and well worth doing. Organizationsmust not, however, overlook the very simple yet powerful secret to experience optimization: authenticity. More than anything else, whatattracts top talent is an organization thatwalks the talk.

Walking the Talk

Top talent are almost always passive. They are seldom drawn to specific job openings, but they can beand often areattracted to specific employers. What creates such a magnetic pull? The organizations employment brand.

When its well crafted, an employment brand neatly summarizes what its like to work for an organization. It creates an expectation about that experience by expressing the employers culture and values, and that expectation is what activates the passive candidate and moves them into the recruiting process.

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