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4 Elements of a Kick-Butt LinkedIn Profile Summary

4 Elements of a Kick-Butt LinkedIn Profile Summary
From Recruiter - September 6, 2016

When was the last time you touched your LinkedIn profile summary? Was it eight years ago? Longer? Does itstillfit you? Maybe its like a pair of corduroys that are out of stylemore suited for the eighties. I bet its time to revamp your summary. Blow it up.

If your profile summary is similar to many of the ones I see, it lacks creativity. In fact, it resembles a resume summary. This is the bare minimum of a LinkedIn summary. Youre telling the world you dont give a rats ass about your online image.

Youre probably wondering if your new summary will be as good as your current one. I bet it will be. Why? Because youre tired of the ineffective verbiage that currently exists. And I know you canwritea great summary.

This will be liberating. And when youre done, youll celebrate with a massage, or a shopping spree, or a five-mile hike, or whatever turns you on.

Here are four elements of a kick-ass summary to guide you:

1. Problem Statement to Grab Visitors Attention

Whatis the why of what you do? For me, its about how unemployment is a major impediment to peoples happiness and what I do to help people get through unemployment.

Heres a problem statementI like. Its from one of my clients, Gerald Schmidt. He begins with the value he brings to companies:

Advanced materials and processes can form the basis for a product portfolio that will generate repeat revenues for years to comeif a company is able to leverage those innovations. I have been fortunate to participate in several technology firms where we did exactly that.

2. The Way You Attack This Problem

This is how you do what you do. Yours might be something like attacking hunger, managing data, writing compelling copy, programming software, etc.

Heres what one of my clients writes about how he leads his sales force:

Whether its domestic or international sales, I bring value to all stakeholders by empowering employees and customers to succeed. Its been said that Im a leader who commands excellence from my employees, while also being fair and consistent. These are only a few traits of a successful VP of Sales.

3. Gotta Back It Up

These are accomplishments with quantified results. People wont care about what you do as much as they care about how well you do it. Dont my accomplishments belong in my experience section? you may wonder.

Its alright. Youll have other accomplishments to tout, and there really is no harm in repeating some information. Whats important is that you grab a readers attention like an anaconda. Make them want to read the rest of your profile.

Here are some accomplishments my valued connection, Laura Smith-Proulx, executive resume writer, touts:

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