Make Your Employer Brand Go Viral by Adding a Little Music

Make Your Employer Brand Go Viral by Adding a Little Music
From Recruiter - September 15, 2016

Singer, songwriter, and multi-instrumentalist Jeremy Katz maintains a YouTube channel full of pitch-perfect cover songs on which he sings and plays every single note. Hes not exactly the type of person youd expect to see profiled on a site dedicated to recruiting and HR.

But Katz has found a way to breathe new life into employer brandingand recruiting campaigns through music, as in his recent partnership with the startup Campus Pursuit.

Katz and Campus Pursuit collaborated together on a parody of One Directions Perfect, which uses the hit songs catchy melody to introduce potential employees to Campus Pursuits business and encourage them to apply. Then, they shot a videocomplete with lip-syncing Campus Pursuit employeesand sent it out into the world. Check it out below:

Campus pursuit had seen my videos, so we set up a meeting and spoke aboutaway to make one of my videos help their business, Katz says. We decided that it could be a great tool for recruiting new students.

According to Katz, the whole process, from song concept to edited video, can take less than two weeks a relatively small time investment for such a powerful return.

Music is probably the best communicator to get any type of message across, Katz says.

He has a point. A well-crafted song will stay in someones head for days on end. How often has a job posting done the same? Even the most engagingjob description pales in comparison to something as simple as a commercial jingle.

Could Musical Recruiting Be the Key to Attracting Millennials?

While Katz notes that everybody loves musicand really, who would disagree?he does believe that musical campaigns like the one he created with Campus Pursuit resonate especially strongly with millennials due to their inherently viral nature.

I think [music videos] area great tool for attracting millennials because so much of their life is based on social media, Katz says. The whole point of these videos is to be shared with everyone.

Millennials tend to pay attention to the latest trends lighting up their Facebook and Twitter feeds. While no job opening will ever be that hot, a clever, catchy parody song might have what it takes to launch an employer brand into viral stardom.


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