How Video Is Transforming the Recruitment Process for Job Seekers, Recruiters, and Employers

How Video Is Transforming the Recruitment Process for Job Seekers, Recruiters, and Employers
From Recruiter - September 15, 2016

Did you know that videos lead to a 200-300 percent increase in click-through ratesfor emails? Or thatadding video to a landing page increases conversion by 80 percent?

At Premier Staffing, we wanted to test these metrics and see if video could help us drive engagement with prospective job seekers and hiring managers, so we began using the custom video app OneMob.

Weve found that personalized videos canchange the way organizations,job seekers, and recruiters communicate and connect.

The Benefits of Video for Job Seekers

If youre ajob seeker in a competitive job market, you can give hiring managers a better look at yourself as a living, breathing human being by introducing yourself and your professional background through video. A 30-60 second video introduction about your background and why youre a fit for the role is a great differentiator.

At Premier, we use video to allow hiring managers to preview prospective candidates to determine if they are interested in interviewing them. If acandidates resume is light on required experience, a video introduction can often be enough to convince hiring managers to give them a shot in the interviewbecause ultimately, people hire people, not resumes.

The Benefits of Video for Recruiters

Our recruiters themselves also use OneMob to send brief personalized videos to job seekers to describe new roles and why they fit a candidates background and career goals.

We know that prospective candidates are more receptive to learning about new opportunities after receiving this personalized message. As with all marketing messages, personalization is key! When a recruiter identifies and assesses a personsspecific skills and attributes and then reaches out personally, the candidate views the recruiter as more credible. Its not spamits a message about you, your skills, and your professional background.

And as we all know, that kind ofcredibility is necessary if recruiterswant to form long-lasting relationships with candidates.

Heres an an example of a personalized video from one of ourrecruiters:


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