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The Differences Between Your Resume and Your LinkedIn Profile

The Differences Between Your Resume and Your LinkedIn Profile
From Recruiter - September 28, 2016

As I tell job seekers in my Advanced LinkedIn Workshop, your LinkedIn profile is not your resume.

Its important for me to say this, because many of these job seekersLinkedIn profiles resemble their resumes very closely. I can spot a copy-and-paste job a mile away.

In further installments of this series, well examine other differences between your resume and your LinkedIn profile, but today well start by looking at the differences between the top of yourresume and the top of your LinkedIn profile.

The purpose of these two sections is the first difference. Yourresume, if written well, should bea unique document tailored to each position, whereas yourLinkedIn profile is an essentially static portrait of who you are as a professional. It rarely changes.

However,your LinkedInprofile is dynamic in virtue ofthe components it containscomponents that normally wouldnt be included on a resume.

Lets look at the first and most obvious of these components:

1. The Photo

One of the most obvious differences between your resume and your LinkedIn profile is the photo.

Some job seekers understandably resist posting their photos for fear of age discrimination, but a photo is absolutely necessary on your LinkedIn profile. It enhances your brand. It can tell a visitor that youre creative, sincere, compassionate, a leader, ambitious, serious, etc.

Furthermore,a profile with a photo makes you seemmore trustworthy and memorable. According to LinkedIn itself, aprofile with a photo is 14 times more likely to be opened than one without. I, for one, will not open a profile if it lacks a photounless it belongs to someone I know.

I tell job seekers that despite their fears of age discrimination, a photo is necessary to network. Imagine attending a networking event where people walked around with paper bags on their heads. Not very personal, is it?

2. The Value Headline

An advanced resume should have a value headline that immediately tells potential employers that you are the right person for the job. (However, I dont see many resumes that meet this criteria.)

The value headline is a simple line or two describing what you do (your title) and some of your areas of expertise. Itgenerally shouldntexceed 100 characters (including spaces).

Heres an example of a position-specific value headline:



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