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Taking a Marketing Approach to Recruiting

Taking a Marketing Approach to Recruiting
From Recruiter - October 3, 2016

Recruiting has evolved significantlyover the years on both the corporate and agency sides. It has gone from being a function simply focused on finding talent to being a true strategic partner in business outcomes.

The business of recruiting has also changed quiet a bit due to shifts in the job market and the talent pool. More millennials have joined the workforce in recent years, as hasthe first group of Generation Z candidates (those born between1995 and themid 2000s).Thesegenerations have their similarities and differences in terms of what they are looking for in their careers, but one thing is for sure when trying to attract candidates from these cohorts: They valuesocial media tremendously as a career resource.

Social media is crucial totodays job seekers.Candidates turn to social media channels not only to find jobs and make connections with people in targetorganizations, but also to find out about acompanys culture, values, workplace environment,and so much more. Its up to the recruiter to paint a positive companypicture for potential candidates on social media.

Given how much the job market, the candidates, and even the recruiting function itself have evolved, recruiters must ensure that theirtactics evolve as well. This is why you should take a marketing approach to your job as a recruiter. You areon the front lines ofyour organization as you assess the talent pool and speak with candidates on a daily basis. Its up to you toreally sell your company or client.

HowRecruiters Can BuildTheir Personal Brands

The first thing I recommend doingas I mentioned in a previous articleis create your own personal brand as a recruiter. Who are you? What do you stand for? What is your expertise? Answer these questions and tailor your social media activity accordingly.

The next step is to use the various social media channels toengage with candidates in appropriate ways.



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