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Why Your Social Media Presence Is Like an Extra Cover Letter

Why Your Social Media Presence Is Like an Extra Cover Letter
From Recruiter - October 6, 2016

You probably never thought youd hear the words social media and cover letter together in the same sentence. But today, I hope to convince you to consider them closely related when youre looking for a new job.

A cover letter is a critical component of your job search. Its a formal letter or an email that you send to the hiring manager along with your resume. Its your personal narrative. It explains why your background makes you a perfect fit for a particular role. It is often what determines whether or not a hiring manager will bring you in for an interview.

In the same way your cover letter tells your personal story, so does your online presence. We can no longer assume our personal lives and professionalliveswill have clear dividing lines. Google has given employers the power to find us on every social media site we visitand they take advantage of that power! Ask any hiring manager if they look up job candidates online. The answer will almost definitely be yes.

Not only do employers look up candidates online, but they also make decisions about whether or not to interview candidatesbased on what they find. Candidates social media presences also play significant roles in who gets hired and who doesnt.

So, what types of posts canreally make a difference on social media? I often say its good to think of job searching like going to a dinner party. A dinner party is often made up of people you dont know. Those people may have different opinions from yours on certain topics.

When it comes to work, many of those topics and views shouldnt matter. Theyre completely separate. A hiring decision shouldnt be made based on what religion you are or which presidential candidate you may be voting for.

Unfortunately, however, hiring managers are human. Even if unconsciously, they may judge those who have different perspectives fromtheir own.



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