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Get Companies to Chase You by Totally Changing Your Cover Letter

Get Companies to Chase You by Totally Changing Your Cover Letter
From Recruiter - October 10, 2016

As you probablyknow by now, Im not a fan of the wait-and-see gamethat is, pinging your resumeto ajob site or acompany and waiting to see if someone isinterested in you.

This tactic takes control of your job search fromyou and puts it in other peopleshands. Thisstrategy is one way of doing thingsbut itsthe old-school way! There are many other ways to find a job, but today Im going to share one way in particular with you. Its a way that is all about:

- you becoming visible;

- you getting the job you want;

- and you taking back control of your job search so that companies chase after you.

How toTake Back Control of Your Job Search

There is more than one way to skin a cat please note thatI love cats, but Im sure you get what I meanbut heres one step you can taketo gain control of your job search. Its a completely new spin on the traditional cover letter.I call it the Show & Tell Letter.

The Show & Tell Letter is all about monetizing yourself. Its about taking proactive action.The Show & Tell Letter isabout showinga hiring manager that you understand their issues andtelling them that you are the solution to their problems. (Remember: You only get hired because they have a problem.)

Writing a Show & Tell Letter

There are four steps to creating the perfect Show &Tell Letter:

1.The Bait

Draw the hiring manager in by showing an interest in the company. Do some research, read trade magazines, conduct a Google search. The point is to find something new about the companya recent industry award, a new product launch, or a new process development. In your letter, you shouldpraise the person or company for the achievements you have uncovered. People love to receive credit, and this will encourage them to read on.

2. Problem Identification

During yourresearch, you also want to find something that may be keeping the manager you are writing to up at night. This is not about telling them how to do their jobits about identifying with their problem.



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