9 Tips on Using Social Media and New Technology for Recruitment

9 Tips on Using Social Media and New Technology for Recruitment
From Recruiter - October 17, 2016

In todays fast-paced world, it is important to consider which channels people use to consume information. If you understand how these channels work, you can apply them to your recruiting programs. Here are nine tips on using social media and new technology for recruitment:

1. Look for New Approaches

The world of recruiting changes constantly. In order to keep up, you must constantly be reading and benchmarking in order to discover the latest tools, sources, and metrics. Use industry websites and publications to identify the latest trends.

2. Use Social Media

Dont be afraid of social media. Once you become comfortable with it, it can be a powerful tool. Its also important to harness the time that your organizations employees spend on these sites so that they do the majority of messaging and the identifying of prospects. Among all of the available social media tools, LinkedIn, Facebook, and YouTube have proven to be the most powerful for recruitment and employer branding.

3. Tie Social Media toReferrals

Referral programs have always produced the highest volume and quality of hires, but when these programs are integrated into your social media efforts, the results are even better. Make sure that your program is highly responsive, or employees will not refer again.

4. Use Videos for Recruiting and Branding

Authentic videos depicting what its like to work at your organization can be extremely powerful. Instead of paying for commercial productions, consider holding a film festival contest among your employees to see who can create the most exciting three-minute video depicting the cultureat your firm. Post the winning videos on your corporate site, on your corporate Facebook page, or on your corporate YouTube channel.

5. Use Mobile Platforms

Mobile phones and tablet computers are the most powerful communications platforms in recruiting. They work because individuals respond quickly to messages they receive on these devices. They are also extremely flexible because you can send and receive messages viatext, voice, picture, and video. You caneven use them to provide candidates with direct access to your corporate careers website. Eventually, candidates will demand that every firm allow them toapply for a position using only their mobile device.


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