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Not looking for a Job Right Now? You Still Need a Personal Brand!

Not looking for a Job Right Now? You Still Need a Personal Brand!
From Recruiter - November 1, 2016

One of the most common assumptions that people makeand that we find ourselves refuting day in and day out as recruitersis the assumption that personal branding and networking are tasksyouonly need to focus on when yourelooking for a job.

Our lives are busy and only getting busier between work, family, and all the myriad forms of entertainment competing for our attention. Its no surprise, then, that people treat personal branding and networking as in-between-jobs activities. With so little time on our hands, of course we only think about gussying up our resumes and LinkedIn profiles when were looking to make career moves or changing circumstances launch us on the job hunt again.

The fact is, its harder to accomplish solid personal branding when youre in between jobs. While we wouldnt suggest that personal branding or networking weremore important than work or family, we do think its easy to make continuously building your professional online presence a small part of your social media ritual. (Plus, its moreproductive than checking Facebook yet again today.) Its easier to find a job when youve put in the legwork and built your brand beforehand.

Furthermore, having a solid personal brand on LinkedIn and other professional networks pays dividends even if youre the furthest thing from an active candidate! Asolid personal brand will help your career in a number of ways that have nothing to do with looking for a job.

LinkedIn Profiles Are Still the Most Valuable Personal Branding Tools for Most Professionals

LinkedIn faces some declining user engagement numbers, which is part of why many are hoping Microsoft will help right the ship following its relatively recent acquisition of the company. However, the network is still incredibly valuable, regardless of the challenges it faces



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